Nostos Genomics had been using a provisional logo created in 2019 as a temporary solution. The company needed a professional, cohesive brand identity that would reflect their expertise in computational genomics and AI while establishing trust and credibility in the biotech sector.
Nostos Genomics Identity Redesign
A comprehensive brand identity redesign for Nostos Genomics, a biotechnology company specializing in AI-enhanced genetic data interpretation. The project focused on creating a cohesive, human-centered brand identity that reflects the company's core values and scientific expertise.
Client
Nostos Genomics
Duration
3 months
Team Size
2 members
The Challenge
Our Solution
We conducted extensive research and visual exploration, analyzing successful brands like Wise, Unmind, Miro, and Slack. Through multiple rounds of design iteration, we developed a new logo featuring Rethink Sans typography and a refreshed color palette of Daintree Navy and Malachite Green, embodying the company's values of being Trusted, Confident, and Comprehensive.
Technologies Used
Results & Impact
Measurable outcomes that demonstrate the success of our solution
3
Design Concepts
Multiple logo variations explored
Rethink Sans
Typography
Modern, accessible font selection
2-Color
Palette
Daintree Navy and Malachite Green
Complete
Brand System
Guidelines, website, and app integration
Key Achievements
Modern, professional brand identity
Cohesive visual system across all touchpoints
Enhanced brand recognition and credibility
Scalable design system for future growth
Comprehensive brand guidelines
Overall Impact
The new brand identity positions Nostos Genomics as a trusted leader in computational genomics, providing a strong foundation for the company's growth and market positioning. The cohesive visual system enhances professional credibility and supports the company's mission to advance genetic data interpretation through AI.
Project Success
"The new brand identity perfectly captures our company's evolution and scientific expertise. The design reflects our commitment to trusted, comprehensive genomic solutions while maintaining a modern, approachable aesthetic."
Ready to Start Your Project?
Let's discuss how we can help bring your vision to life with innovative digital solutions.