FluidNFT needed a complete brand identity from scratch along with a user-friendly platform design that would make complex blockchain and NFT lending processes accessible to mainstream users. The challenge was to create a trustworthy, professional brand while designing intuitive interfaces for both web and desktop applications.
FluidNFT Identity + Desktop App
A comprehensive brand identity and platform design project for FluidNFT, an innovative NFT lending protocol that allows holders to instantly access liquidity using their NFTs as collateral while supporting creators and their missions.
Client
FluidNFT
Duration
4 months
Team Size
3 members
The Challenge
Our Solution
We developed a complete brand identity including a new logotype and corporate identity, then applied Atomic Design principles to create comprehensive style guides and components. The design system ensured consistency across the desktop app, website, and all marketing materials while making complex Web3 interactions simple and intuitive.
Technologies Used
Results & Impact
Measurable outcomes that demonstrate the success of our solution
Complete
Brand System
From logotype to full corporate identity
Atomic
Design System
Scalable component-based approach
Multi-Platform
Consistency
Desktop app, website, and marketing
Web3
Integration
Blockchain and NFT protocol support
Key Achievements
Complete brand identity and logotype design
Comprehensive design system with style guides
User-friendly desktop app and website
Consistent marketing and social media assets
Streamlined NFT lending user experience
Overall Impact
The new brand identity and platform design positioned FluidNFT as a trusted leader in the NFT lending space. The intuitive design system made complex blockchain interactions accessible to mainstream users, supporting the platform's mission to democratize NFT liquidity while empowering creators.
Project Success
"The brand identity and platform design perfectly captured our vision for making NFT lending accessible and trustworthy. The comprehensive design system enabled us to maintain consistency across all touchpoints while scaling our platform."
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